Shakti Ellenwood Precious Jewellery is a Certified B Corporation

I am delighted and very proud to be the first artisanal goldsmith in the UK
(fourth jewellery brand) to become a Certified B Corporation.

I smashed it out of the park with the highest-earning score,
a whopping 113.7 points (the highest score of the other jewellery brands was 87.7).

What is a B Corp?

B Corp are leaders of a global movement of people using business as a force for good.

They are for-profit businesses that have reached the peak of social and environmental standards, accountability and transparency.  Today, there are 700 Certified B Corporations in the UK (4155 worldwide) covering hundreds of different industries, all with one united goal: to use business as a force for good. To qualify as a B Corp you must first complete their assessment.

The B Corp Assessment is the most credible tool a company can use to measure its ethical credentials.  It measures your business in five different areas: governance, community workers, customers and the environment.

Click here to see how and where I scored the highest points.

For each category, points can be earned according to your positive impact. When you have reached at least 80 points, you can submit your assessment and enter the certification process to undergo a rigorous verification.  Once you have received your certification, you will have to repeat the process every three years to keep your B Corp status.

The great thing about B Corporation Certification is that it examines the business as a whole, not just a particular product or service.  The ultimate goal is to build a more inclusive and sustainable economy that creates benefit for all.

Why I decided to become a Certified B Corporation

As an artisanal goldsmith, who specialises in ethical wedding and engagement rings, I have always strived to use the most sustainable materials within the transparent supply chain possible.  It is vital to create jewellery that cares for our planet and its inhabitants and give back to underprivileged communities. For these reasons in 2015 I committed to using only 18ct Fairtrade gold in my products.

When I became aware of B-Corp business’ such as Pukka Herbs (Suze and Sebastian Pole are clients), I knew that it was a goal I had to pursue.  It had been on my ‘to do’ list for a couple of years but it wasn’t until I made the Fair Lux pledge in January 2021 that my dream began to take shape.  It took me a whole year to obtain certification and it was a lengthy and complex process.  Thankfully I had the help of Victoria at V&V Collective, who are a talented, sustainable fashion and jewellery consultancy.

Another reason for becoming a B Corp

Basically, the jewellery industry sucks when it comes to social and environmental care.  We rely heavily on mining for our gold, diamonds and gemstones which most of us know is a dirty, inhumane business.  Shamefully, it is also an industry that depends on deliberate ‘greenwashing’ to hoodwink its customers into believing that the product they are buying are ethical.

As a goldsmith genuinely dedicated to creating sustainable, ethical jewellery, I wanted to obtain this world-renowned certification to prove my authenticity.  It means my customers can trust that my business creates a positive impact and delivers artisanal, ethical, jewellery they can feel good about.